Law firms today are recognizing the usefulness of blogs in sharing legal knowledge, building credibility of lawyers and gaining clients. For years now, the number of law firms using blogs has been growing. A survey done by Greentarget, a communications firm, has revealed how legal counsels are using blogs today and their sentiments on this social networking platform. The research showed that 84 percent of in-house lawyers trust blogs and most read blogs authored by attorneys or law firms over those written by journalists. Law firms have also been found to be increasing the number of blogs they publish. For instance, 68 of the top 100 firms are creating a total of 272 blogs. This number is up by 74 percent from the 2010 figure of only 156 blogs. What this means then is that competition is getting tighter as more law firms are creating blogs in addition to their main websites. It is up to the lawyers and their staff then to come up with a well-designed blog filled with quality content to drive traffic and gain them more clients moving forward. Blogging experts strongly recommend implementing a strategy that will not only share valuable legal information but also promote engagement with you audience. So how do you get started?
Getting Started in Blogging
An important strategy is determining the clients and the kind of work you want to gain. Instead of covering general legal information, it’s a good idea to focus on a specific practice. It can be family law, divorce, bankruptcy or personal injury. This way, internet users who may be searching for a law firm with a specialization that they need will be immediately attracted to your blog. If you’re focusing on bankruptcy, for example, you can share tips on how to use credit cards wisely, how to find a financial advisor online and Chapter 13 bankruptcy lawyer. Make sure you also identify your target audience. Apart from prospective clients, you should also consider influencers such as media reporters, publishers, expert bloggers, association leaders and even conference coordinators. They are people who can also utilize legal information in their respective work and spread the word about it. When it comes to creating content, choose topics properly and ensure that they can attract visitors. A good way to come up with attention-grabbing topics is by listening to what is being shared and relatively feel but product. It!