Social Media Messes
Social media departments are popping up at companies across the globe, spreading faster than the Swine Flu ever could.
Many large businesses have already, at the very least, dipped their toes into the social media stream. Some run because the water is too cold and choppy. Others think the water is a mirage and refute its existence. But for those who have bought the hype (and it’s probably fair to say that it’s no longer hype, despite a lack of empirical ROI data), there have been many different strategies incorporated.
Over the past few weeks I have come across MANY examples of large companies – some mammoth in size – completely dropping the ball on their social media endeavors.
I understand that it’s not always easy for big and stuffy organizations to bust out of their brick and mortar shells, but just because they are attempting to reach a younger demographic, is no excuse for poorly implemented ideas and haphazard marketing strategies.
Share your examples of businesses who, in your opinion, are doing a poor (bordering on embarrassing) job with their social media entities.
We’ll get you started with this crappy mess. The Quiznos, 2 Girls, 1 Sandwich video. I mean, this is not Uncle Mike’s blog – this is Quiznos – a company that generates millions of dollars in sales. Not to mention, their franchises are owned by everyday, hard-working people. People who likely did not sign off on this horrendous social media foray. It’s one thing to try to cash in on new media, but that is not an excuse to throw social responsibility to the wind.
By the way, the Quiznos up the block just closed. Good.
I guess its a case of manpower not being trained enough to use social media effectively. As rightly pointed out in the article, social media is more popular among the younger generation while all these initiatives are taken up by senior people in the firm and that explains the lack of effectiveness in using Facebook, Twitter and LinkedIn.
By the way, if anyone is looking to make the most of their LinkedIn account, check out networking expert Jan Vermeiren's new book "How to REALLY use LinkedIn". You can find a free lite version at http://www.how-to-really-use-linkedin.com/
Nikhil Vaswani said this on June 9, 2009 6:09 pm
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Use Corporate Gifts to Create a Healthy Corporate Theme | Perfect Gift Tips said this on June 25, 2009 3:15 pm