Sorry, You Can’t Learn Social Media
I’ve sat in on dozens of Webinars, conference calls, and meetings on how to leverage the power of social media. And every time I am tempted to tell the fat cat corporate as*hole who set the whole thing up that they are wasting their money and my time. One day I might just do it.
The reality is, people are making serious money pedaling their so-called expertise on this “exciting new medium.” Meanwhile, as they waste our time, some kid is sitting in a basement in Converse County, Wyoming making up his own rules – and enjoying Web success.
Talk is cheap. Social media success stories are created because someone was willing to break the mold, go against the grain, think out of the box and beat to their own drum! Once you follow a template, it’s already too late. There are no rules.
Companies that move too slowly and are tied up in red tape, will already be light years behind by the time they roll out their well-planned campaign.
I am starting to think that many old school companies don’t really want to be part of this Web generation. What they do is hire a bunch of kids, create a “Digital Marketing” department and send their people on an endless Webinar tour. They read e-books. Subscribe to Wired. And in some cases, have some really good ideas. But when push comes to shove, nothing happens. The CEO gets to tell his golf buddies that his team is “exploring options” with Twitter, and thus looks very 21st century modern.
The second you talk about social media, you’re no longer truly interested in social media.
Now stop reading this and GO CREATE SOMETHING.
