Given our perverse preference for packaging over substance, it should come as no great surprise that the GOP recently spent over $150,000 bucks on Sarah Palins’ new wardrobe. Gucci boots, Gucci pocket books, haughty couture, yup; you go girl! Especially when you don’t have to pay for any of it. This smacks of a new TV reality show, the great make-over: ‘Sarah Goes Suave’. Yuck.
Of course, the Republicans are totally pissed that these revelations have become public – and for good reason. After all, it’s kinda hard to justify how such over-the-top spending and sheer decadence can be explained away. Especially in the current economic situation that the rest of us find ourselves mired in. Hey, wasn’t St. Sarah supposed to be the voice of the ‘hockey mom,’ the militant middle classer, a plain Jane type of woman who detested pretension and who wasn’t going to take, or tolerate, Washingtons’ arrogance, or its’ well-known greed, any longer?
And as for the proverbial ‘Joe Six Pack’ who she vigorously claims to represent, he may not have even heard of Saks Fifth Avenue, Neiman Marcus or even Bloomies. Just as well, because the way things are going, the closest he (or his family, for that matter) will ever get to high fashion is perusing a Sears catalog. Why should he, anyway, especially since his wife probably buys her wardrobe at K-Mart.
To be fair, and non-partisan, it isn’t just the GOP that never stops playing us for the suckers and fools they really believe us to be. Nope, the Dems are no better when it comes to under-valuing and disrespecting the American public. Remember John Edwards’ $400 haircuts? Oh, and let’s not ignore that other great populist, the Hillary, who’s only about another two facelifts away from looking like Joan Rivers.
All of this cheap manipulation in the political swamp is really no different than the successful marketing of the worst junk food, by simply using the best packaging. The pros call it ‘eye appeal,’ designed to get us to spend our hard-earned money on…crap. Or the advertising types, producing the most inane and boring commercials, and relying on us, the complacent sheeple, to not only welcome their insane, let alone supremely irritating repetition on the TV, but to actually go out and buy whatever it is they’re selling. Yet, and when it comes to Americas’ future, like in the upcoming presidential election, this kind of cheap manipulation is far more criminal than the usual huckstering to buy a so and so mattress or blah blahs’ potato chips.
Sadly, this all reminds me of Evita Peron, the infamous Argentine dictator’s wife. While awash in Nazi bribe money, and indulging in every conceivable luxury, she co-presided over a nation whose people were starved, abused and illiterate. Yet, she was nonetheless able to convince the poorest of the poor, the so-called ‘shirtless ones,’ that she was their champion. And they worshipped her.
Aren’t Americans better and smarter than that?