Performancing Metrics

Key Areas to Focus on to Make Your Blog Mobile-Friendly

Blog owners who want to reach out to people who frequently use their mobile gadgets should seriously consider making their sites mobile-friendly. You need to do this as soon as possible if you don’t want to reduce the number of your regular readers.

With a growing number of people now opting to use their mobile devices to browse the internet, this should be made a priority. If you want to be sure about this, you can use Google Analytics to check the number of people accessing your blog from a mobile device.

You may also test your blog to find out for yourself how it looks in a mobile gadget. Use Google’s How to Go Mo then go to the Mobile Meter page and enter your website address. An image will next appear showing how your blog will look in a mobile device.

There are certain aspects of a blog that you need to modify in order to have it display better in a mobile gadget such as an iPad or smartphone. Text should be made shorter and the images have to be in the right size without requiring people to zoom in and out on your content all the time. When you are able to adjust them, you can be sure your readers will have a fast and easy access to your site.

Essential Photo Tips for Your Blog

Blogs are in the millions on the web today. There’s stiff competition the reason why every publisher or blogger needs to find creative ways to stand out from the crowd.

One effective method in driving traffic to your blog on a consistent manner is by using images on every post. Keep in mind it has to be in every post as much as possible.

Isn’t it that a picture says a thousand words? That is always true and come to think of it, people love to see photos whether on newspapers, magazines and on the internet. Putting all text in a post can be straining to the eyes and boring. Some people find it lifeless.

But try putting a beautiful photo in your post and you can be sure to attract visitors. Do this on a regular basis and you’ll also gain regular followers. In short, an image adds color to a post and is
normally the first attraction on your blog post or your blog in general. People view it first rather than read the text right away.

How to Add Social Media Buttons on a Blog

A blog is one way of sharing useful information over the internet. For businesses, it is an effective way of updating consumers of new products and services, promotions, events and other activities. Companies can actually use it as an addition to their existing blog.

It should be understood, though, that a blog should not be used as a standalone site all the time. It has to be linked to the main website and if possible, to a person or company’s social media accounts. In this way, people have more avenues by which to learn more about what you do as well as the products and services you offer. …

Why Retailers Need to Consider Starting a Blog

It’s true that having a web presence is very important these days for any business organization. This is one way of reaching out to a global market and providing existing and prospective clients with comprehensive information about your products and services.

But apart from the website, many companies including retailers are not fully aware of the significance of a blog. Often, they do not know the difference between a website and a blog.

There are several factors why retailers today need to seriously consider this tool.

Firstly, for search engine optimization or SEO purposes. Search engines index blogs more than websites particularly when their content is updated on a regular basis. This then is your opportunity to show on the top search results when internet users search for products and services. Make sure you utilize relevant keywords in your blog that you think people will use when looking for your business offerings.

The Essence of a Blog Description

Many people ignore the importance of providing a description for their blogs. They miss out on getting on the top search results and being found by people looking for relevant information because of this.

If you’re serious about sharing your knowledge and expertise on the internet and getting more web traffic, it’s time you take into account the so-called blog SEO strategy. This is about your blog being searched easily and getting a high ranking in search results.

An ideal blog description uses keywords relevant to your passion or business. These are terms often used by people when searching for a specific topic or business. They may not necessarily be the popular keywords.

There’s also a rule on the number of characters for a blog description. If you’re using the WordPress platform, for instance, the SEO description box recommends at least 160 characters. This is because most search engines normally just show 160 characters in the search results.

How to Encourage Comments on Your Blog

Not many people who visit websites and blogs leave a comment all the time. Unless they can strongly relate to the topic being shared on the site, they won’t write any comment there.

A research done by Jakob Nielsen found that 90 percent of blog readers will never comment on a post, nine percent will comment once in a while and one percent will leave a thoughtful response that adds value to the post. The majority are called consumers while those who comment from time to time are the contributors.