A blog is one way of sharing useful information over the internet. For businesses, it is an effective way of updating consumers of new products and services, promotions, events and other activities. Companies can actually use it as an addition to their existing blog. 
It should be understood, though, that a blog should not be used as a standalone site all the time. It has to be linked to the main website and if possible, to a person or company’s social media accounts. In this way, people have more avenues by which to learn more about what you do as well as the products and services you offer. On the part of the publisher, this step can help you gain traffic to your website and eventually gain more customers. To link your blog to social media sites, there are simple steps that you can follow. They’re fairly easy to do as long as you know how to follow instructions and you have much patience. First things first. Choose only the social media buttons that you actively use. Avoid putting too many share buttons that can only confuse people. Using only the major social networking sites such as Facebook, Twitter and LinkedIn will be most ideal. The experts recommend three buttons only. What counts is you know where your target market frequently hang out. If you’re after a well organized set of buttons, you may use the Catchcall Service. This requires only a few lines of code so it should be easy to include it in your blog. The only issue with this is the lack of a strong call to action. Share This is another service that you can use. You can choose from including a small button, single button or large icons with vertical and horizontal counts. Some other options available are Sociofluid and Sociable which is a plugin on WordPress.