Law firms today are recognizing the usefulness of blogs in sharing legal knowledge, building credibility of lawyers and gaining clients. For years now, the number of law firms using blogs has been growing.
A survey done by Greentarget, a communications firm, has revealed how legal counsels are using blogs today and their sentiments on this social networking platform. The research showed that 84 percent of in-house lawyers trust blogs and most read blogs authored by attorneys or law firms over those written by journalists.
Law firms have also been found to be increasing the number of blogs they publish. For instance, 68 of the top 100 firms are creating a total of 272 blogs. This number is up by 74 percent from the 2010 figure of only 156 blogs.
What this means then is that competition is getting tighter as more law firms are creating blogs in addition to their main websites. It is up to the lawyers and their staff then to come up with a well-designed blog filled with quality content to drive traffic and gain them more clients moving forward.