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What You Need to Know About Blogging and the Law

Law firms today are recognizing the usefulness of blogs in sharing legal knowledge, building credibility of lawyers and gaining clients. For years now, the number of law firms using blogs has been growing.

A survey done by Greentarget, a communications firm, has revealed how legal counsels are using blogs today and their sentiments on this social networking platform. The research showed that 84 percent of in-house lawyers trust blogs and most read blogs authored by attorneys or law firms over those written by journalists.

Law firms have also been found to be increasing the number of blogs they publish. For instance, 68 of the top 100 firms are creating a total of 272 blogs. This number is up by 74 percent from the 2010 figure of only 156 blogs.

What this means then is that competition is getting tighter as more law firms are creating blogs in addition to their main websites. It is up to the lawyers and their staff then to come up with a well-designed blog filled with quality content to drive traffic and gain them more clients moving forward.

The Benefits of Updating Your Blog

In the blogosphere, updating is essential. This is not only in terms of content but as well as the plugins and other tools you use. Keeping your site fresh is the best way to drive traffic and achieve your goals, be it business or personal.

Updating content means providing interesting and engaging articles with images on a regular basis. This can either be once or twice a week or more frequently as your time permits. Blog posts need to be something that’s useful or relevant to your readers. Quality over quantity is still best and do remember to avoid very long texts.

Internet users are often on the lookout for information that can solve their issues so be sure to give a new twist to what’s already commonly available on the internet. Make an effort to provide posts that hit the spot and not one with a lot of explanation that only strays from the main topic.

As with tools such as plugins you use on your blogs, they have to be updated as well. Plugins are regularly updated by their developers and you will notice the different versions being created.

Bringing More Leads Via Your Blog

Promoting a business today is fast and easy particularly when you do it over the internet. There are so many ways you can use to spread the word out about your business offerings.

Blogging is just one of the many avenues you can tap. When using this tool, though, there are several factors to consider to make sure that your blog gains traffic and you gain more leads moving forward.

Opt-in Forms

While you may be providing updated content on your blog, it would also be a good idea to put opt-in forms on the site.

Key Areas to Focus on to Make Your Blog Mobile-Friendly

Blog owners who want to reach out to people who frequently use their mobile gadgets should seriously consider making their sites mobile-friendly. You need to do this as soon as possible if you don’t want to reduce the number of your regular readers.

With a growing number of people now opting to use their mobile devices to browse the internet, this should be made a priority. If you want to be sure about this, you can use Google Analytics to check the number of people accessing your blog from a mobile device.

You may also test your blog to find out for yourself how it looks in a mobile gadget. Use Google’s How to Go Mo then go to the Mobile Meter page and enter your website address. An image will next appear showing how your blog will look in a mobile device.

There are certain aspects of a blog that you need to modify in order to have it display better in a mobile gadget such as an iPad or smartphone. Text should be made shorter and the images have to be in the right size without requiring people to zoom in and out on your content all the time. When you are able to adjust them, you can be sure your readers will have a fast and easy access to your site.

Easy Steps to Create SEO-Friendly Content

Content is vital in any website or blog and making it search engine friendly will ensure your site will drive traffic onwards. To achieve this, you don’t need to hire an SEO firm because the steps are fairly easy. You just have to take the time to learn the skills and do it on your own to save on costs.

It should be noted that the results of search engine optimization do not come overnight. They can take time but if you do the steps consistently, you can be sure to obtain the results you desire at the right time.

Having a blog is a great opportunity to share valuable information and increase exposure to a wider audience. But then again, SEO building should be part of your strategy if you want to improve your rankings in search engines.

The keywords are key. Based on your site’s niche, you should be able to come up with words that people use to search for your blog. Consider words that best describes your brand, products or service. You will have to research about this using a free keyword tool such as Google.