Performancing Metrics

Easy Steps to Create SEO-Friendly Content

Content is vital in any website or blog and making it search engine friendly will ensure your site will drive traffic onwards. To achieve this, you don’t need to hire an SEO firm because the steps are fairly easy. You just have to take the time to learn the skills and do it on your own to save on costs.

It should be noted that the results of search engine optimization do not come overnight. They can take time but if you do the steps consistently, you can be sure to obtain the results you desire at the right time.

Having a blog is a great opportunity to share valuable information and increase exposure to a wider audience. But then again, SEO building should be part of your strategy if you want to improve your rankings in search engines.

The keywords are key. Based on your site’s niche, you should be able to come up with words that people use to search for your blog. Consider words that best describes your brand, products or service. You will have to research about this using a free keyword tool such as Google.

Mega: Piracy or Privacy?

A growing number of people and organizations are recognizing the value of cloud storage in keeping their most important files. With cloud technology, the burden to store and manage large volumes of files in their computers and in their servers is greatly reduced. This then enables consumers to focus more on their priorities such as in running their business.

Mega is new file hosting service in the data recovery industry. As a cloud storage provider, it offers both free and paid plans but regardless of the package chosen, the company ensures subscribers of safe storage of their files round the clock, every day of the week.

A 2012 survey on storage purchasing intentions by companies, data showed that 20 percent …

Great Apps Ideal for Microvideo Blogging

Are you into blogging? How about video blogging or microvideo blogging? Obviously, these are three different things.

Traditional blogging involves posting text and images only while video blogging involves posting videos saved on various video sharing sites such as the most popular YouTube. Microvideo blogging, on the ot her hand, involves posting short video clips that can be easily shared on social media, SMS and through email.

It’s easy to record videos today what with the availability of the handy smartphones. With this handheld device, you can bring it anywhere and take videos of just about anything that fancy you. The best part is it lets you easily share short videos whenever you get internet access in wi-fi hotspots near you.

Fortunately, there are now plenty of apps that you can use for microvideo blogging purposes. Here are a few of them that you might find useful.

Blogging and Social Media Make a Perfect Match

There’s no doubt that blogging is a powerful marketing tool. Companies and small business owners who have been using this method can attest to its effectiveness.

In fact, this online tool is also helpful in improving an organization’s marketing efforts on social media platforms. And with a strategy combining blogging and social media, a company or any business owner for that matter can be sure to reap the rewards moving forward.

One way to maximize the potential of your blog is to share every blog post on social media. On Facebook, Google Plus and Twitter, you can share the link to your post. Experts recommend not to do a hard sell kind of status update on the social networking sites. If people see that the post looks like a sales page, they tend to move to another site and not read through what you’ve written.

Simple Tips to Cut Back Operating Costs in 2013

Things seem to be looking up for many entrepreneurs these days, but that does not mean that your business cannot use some savings here and there. While making drastic changes may not be possible in some cases, there are more than a handful things you can do to cut back on operating costs this year.

The details of a business’s operating costs will differ, naturally, but for small businesses, you can expect items such as rent, Internet service provider/s, phone provider, payroll, and office supplies. What can you do to cut back on these expenses? Here are some simple, but effective tips.

Blogs Edge Out Social Networks

The media, in general, greatly impacts a consumer’s decision to purchase products and services. These days, however, the social media plays a vital role. But if you think that the popular social media sites such as Facebook is a major influence, you’re not quite right.

Blogs are currently the winner when it comes to influencing consumers. A new report by Technorati entitled 2013 Digital Influence confirmed that consumers now rely on blogs when deciding on their purchases. Specifically, blogs ranked third as the most influential digital resource when making purchases after retail sites and brand sites.

Compared with social media, blogs occupied a higher spot than Facebook, YouTube and even Twitter. Those that provide valuable and compelling content were found to be the most trusted source of people when they decide on what to buy and where to buy them.

Resources Businesses Can Utilize in their Blogging Efforts

Blogging, in order to be successful, takes commitment, creativity, excellent writing and research skills as well as updated knowledge of the industry a company belongs to. Many business organizations have attained their goals through this marketing initiative while the others are still to start on this route.

There are various reasons why blogging should be part of any company’s marketing strategy. It attracts more website visitors, it gains more inbound links and it results in more indexed web pages. A HubSpot report revealed that updating a business blog with at least 20 posts per month can gain five times more website traffic and four times more leads than companies without blogs.

Google Tips to Secure Yourself and Your Sites Online

It pays to be safe not only offline but even online. As scams, frauds and identity thefts continue to exist on the web, every internet user needs to be vigilant and take the necessary steps to protect his privacy.

Google marked the Safer Internet Day on Tuesday, February 5, to raise awareness on the ways people can protect their personal information online. Unaware to some of you, Google launched a site called Good to Know in 2012 as a venue for promoting its educational campaigns particularly on staying safe online. The site also provides guidelines on how to best secure your computer and mobile devices.

Emails and even blogs today are not spared from hacking and Google definitely has some surefire tips to help you deal with these issues. The search engine giant revealed it identifies more than 10,000 unsafe websites on a daily basis and they are taking action to keep internet users informed. Google said it displays warnings on up to 14 million Google search results as well as 300,000 downloads informing users of something suspicious in the site or link.